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Date :12/16/2020
Press Release on 16th December 2020
“Plastic Lao Thaila Pao Campaign” under Plastic Waste Management Programme supported by Jammu Municipal Corporation, Hindustan Coca Cola Beverages and UNDP

Jammu Municipal Corporation (JMC), Hindustan Coca-Cola Beverages Pvt Ltd (HCCB) and United Nations Development Programme (UNDP) joined hands to launch the “Plastic Lao Thaila Pao” campaign at Bahu Plaza Gandhi Nagar Jammu, here on Wednesday,16th December 2020. This month long campaign was inaugurated by Sh. Chander Mohan Gupta (Hon’ble Mayor, JMC) ,and Advocate Purnima Sharma (Hon’ble Deputy Mayor, JMC) in presence of Sh Dheeraj Gupta, Principal Secretary, Housing and Urban Development Department , Govt of Jammu and Kashmir, Sh. Baldev Singh Billoria, Chairman Health and Sanitation Committee JMC, Ms. Avny Lavasa, Commissioner JMC, Ms.Tina Mahajan Secretary ,JMC ,Mr. Prabjot Sodhi, Head Circular Economy UNDP, Saneev Arora CEO Regional and Urban Development Agency and Mohammad Ameen Guroo City Lead UNDP. This campaign which is being organized by implementation partner to UNDP “Regional and Urban Development Agency Jammu” is part of ongoing effort to spread awareness on the need for responsible plastic use and its disposal. As part of the campaign, a mini material recovery stall has been set up in the JDA premises of Bahu Plaza to promote sustainable waste management practices. The eco-exchange stall will be operative on all days till 15th January.2021 from 10:30 am to 5:00 pm wherein public and shopkeepers would be engaged to bring pieces of plastic and exchange the same for Thailas (cloth bags) that are environmentally friendly. As such, people are given one cloth bag for each set of 10 PET bottles, 10 pieces of mixed plastic products, 20 pieces of multi-layered plastics, (of at least 100 gms and above), 20 small mixed plastic products or 15 pieces of plastic bags (of normal size of 1-2 kg carrying capacity). The campaign also drives home the point that plastics have inherent value and they need to be recovered and recycled. Reflecting on the larger objective of the “Plastic Lao Thaila Pao campaign”, Hon’ble Mayor Jammu Municipal Corporation said, “Our objective is to bring about behavioral change needed to responsibly segregate waste at source as a first step for recycling of plastic waste. The initial response has been quite encouraging and we are hopeful that the increasing awareness will eventually bring about effective and scientific management of plastic waste in Jammu city. It was followed by the nukkad natak managed by IEC team of JMC under SBM wherein team desiminated message on managing plastic responsibly and at the end participants took the pledge to support sustainable waste management practices. Ms. Tinna Mahajan , Secretary JMC and Nodel officer SBM thanked participants for the participation and assured to render all support to make Jammu Swachh and Swasth.